What we look for before we write a cheque

We invest across technology, commerce, and creator and brand management. Cheque sizes are early and practical, and we care more about the operator than the deck.

Founder proximity to the problem comes first. If you have lived the pain, you will keep going long after the excitement fades.

Distribution second. A product without a route to customers is a hobby. We want to see the channel, even if it is unglamorous.

Capital efficiency third. We built our own business on minimal startup and operating cost, and we back people who can do a lot with a little.